ICM Registry, the company behind the .XXX top-level domain (TLD), officially closed its Sunrise A and Sunrise B periods at Noon EST yesterday with more than 80,000 applications for domain names, it was announced by Stuart Lawley, CEO of ICM Registry. The …
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A big haul for .xxx domain names.
ICM Registry, backer of the new .xxx top level domain name, has pulled in about $13 million from its trademark/existing domain sunrise period.
The company received nearly 80,000 applications during the sunrise period that ended today. The wholesale cost was $162 per application, which equals about $13 million.
Oh, and that’s without considering that multiple applications for the same domain will result in an auction.
The typical domain name registrar charged upwards of $200, meaning applicants shelled out around $16 million on sunrise applications.
ICM expected 10,000 applications to block .xxx domain names in the sunrise period. It spent $1 million promoting this opportunity.
The landrush period for .xxx domains begins November 8. During landrush any member of the sponsored community (i.e. adult companies) can apply for domains even without a corresponding trademark. Multiple applications for the same domains will result in an auction.
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