I am speaking and moderating at the newdomains.org conference in Munich on the 26th and 27th. For people who are working on new top level domains or aspiring applicants, this is a conference not to miss.
New TLDs are covered in depth and precise focus in San Francisco in August. This is a great opportunity for Silicon Valley based entrepreneurs and venture capitalists that might be interested to find out a bit more information in and around the recently announced plans that will shift the internet from the .COM era.
James Seng is a long time friend and fellow domain industry veteran who helped to create and evolve the IDN standards. He’s made a great ‘Prezi’ slide show of the process of applying for a new TLD.
This is worth looking at, as it goes into some good detail.
McDonalds totally gets it.
They have a Russian language website up for McDonalds at
which illustrates both their capabilities as a brand to manage their local presence, as well as a sophistication in leveraging the new promise that IDN holds.
For a person in Russia who does not speak English or work with an English style keyboard, someone is now able to visit the website using their natural language and no special mode conversion keystrokes while typing.
Nicely done, McDonalds!
According to a press release at GMO Registry, they’ve signed a deal with Hitachi to operate the .hitachi Top Level Domain name in the upcoming application period with ICANN.
“GMO Registry gTLD acquisition and operation support services chosen by global brand Hitachi to acquire and operate own brand TLD”
In my personal opinion, the brands coming out in support of the new TLD process are the thought leaders and innovators that we’ll see thriving in the digital economy.
Companies that embrace change (as opposed to fear based reactions) and are innovators who have embrace advances in technology and leverage things like social media, and who emphasize a robust online presence are seeing massive competitive advantage over companies that don’t in similar sectors.
Contrasting the application fee and other costs against a typical magazine or television advertising spend, a company gets a nearly perpetual benefit from the online presence that a new TLD provides, as opposed to a campaign that might last a week or a month.
I bow to Hitachi for this wise move, and I congratulate GMO Registry on this, the second major brand with a public announcement.