IDN Domain Names 101

At dinner with friends the other night, one asked why he had never seen emicons used in domain names considering their popularity in messaging.  Think about it… Sacred Heart Hospital could use a heart symbol, Seattle Mariners could use a sad-face, etc.  After losing...

“Ivan Lovin’ It!” – McDonalds’ Russian IDN Website

McDonalds totally gets it. They have a Russian language website up for McDonalds at http://макдональдс.рф which illustrates both their capabilities as a brand to manage their local presence, as well as a sophistication in leveraging the new promise that IDN holds. For...