Frakes on a Plane

Jason Davis Strikes Again with Recruiter.com

Andrew Allemann — Thu, 02 Sep 2010 20:54:27 +0000

Source:Domain Name Wire

Jobs domain pro merges one of his companies with Recruiter.com.

Jason Davis has struck another large sdomain name deal by merging his RecruitingBlogs.com with Recruiter.com.

Although technically a merger, Recruiter.com’s domain name was its main contribution to the puzzle. Recruiter.com owner Ashley Saddul will join the merged entity as CTO and founder.

I first talked to Davis after he sold CEOjobs.com to Harry Joiner last year. I ran a profile about him the next day, and he talked about some of his domains including WirelessJobs.com and StartupJobs.com.

Davis and Joiner connected again later last year for an interesting domain transaction.

Among Recruiter.com’s plans are:

-Growing RecruitingBlogs.com
-Delivery of HR.net to be a major publication for HR executives (Davis owns HR.net)
-Delivery of RecruitFest, a recruiting conference in partnership with Monster Worldwide

A press release about the deal is here.

© DomainNameWire.com 2010.

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Juniper Networks Loses Case for Juniper.tv

Andrew Allemann — Thu, 02 Sep 2010 18:10:17 +0000

Source:Domain Name Wire

$15B company loses UDRP case.

Juniper Networks has lost a domain name arbitration case to get the domain juniper.tv. Despite having a market cap of nearly $15 billion, the arbitrator noted that it’s entirely plausible that the registrant of the domain name hadn’t heard of the company because it’s a business-to-business company.

Also working against Juniper Networks is that juniper is a generic term. The registrant had registered other seemingly generic .tv domain names such as atmosphere.tv, lightbulb.tv, and regions.tv. (Of course the latter one is also the name of a bank, and the parked page at the domain currently shows banking ads.) The arbitration panelist wrote:

Here, the parking website formerly associated with the Domain Name was not focused on the Complainant’s or competing products, although both could be found through the layers of advertising links. The fact that ad server software would logically associate the Complainant (as well as other commercial enterprises) with the word “juniper” does not prove that the Respondent likely had the Complainant’s mark in contemplation when he registered the Domain Name, which is what would be required to establish bad faith in the registration and use of the Domain Name.

It would be easier to infer such an illicit intention if the Complainant’s mark were not comprised of dictionary words

Incidentally, Juniper Networks does not own Juniper.com, and instead uses Juniper.net as its main web address.

© DomainNameWire.com 2010.

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The Truth About NameMedia, Afternic, and BuyDomains

Andrew Allemann — Thu, 02 Sep 2010 15:36:11 +0000

Source:Domain Name Wire

Here’s why NameMedia sells more of its own domains than clients’ domains.

Every once in a while I feel like going on a rant. So here goes.

There’s been a lot of talk on both my blog and others about NameMedia, which operates BuyDomains and AfternicDLS.

NameMedia owns its own portfolio of domains which it sells through its platform. It also allows other domain owners (i.e., you) to sell domains via its AfternicDLS system, which then syndicates through its sales network.

Here’s the issue people raise: when NameMedia used to report its weekly sales, most of the domains that sold were NameMedia’s own domains. Why was there not a proportionate number of customer domains selling?

I’ll tell you why. Because NameMedia has a disproportionate amount of reasonably priced and categorized domains for sale on its premium distribution network.

Priced (reasonably) and categorized

When you list with Afternic you have a choice of listing a price or as “make offer”. If you list an actual price your domain is much more likely to sell to an end user.

You can also categorize your domain. Domains that are categorized are 2.8 times more likely to sell than uncategorized listings.

So if you haven’t priced your domains and categorized them, you won’t sell nearly as many as NameMedia does. And if you don’t price your domains within the end-user sweet spot of under $5k (more like $1k-$2k), it will be even harder to sell.

Promotion Levels

You have three choices when it comes to selling your domains with NameMedia through AfternicDLS.

The first is Basic Distribution. This means your domains are just listed on Afternic.

I suspect that most people who complain about lack of success with AfternicDLS choose basic distribution and don’t price their domains.

There’s absolutely no way you can sell the same percentage of your domains on AfternicDLS as NameMedia does if this is how you’re listing your domains.

The second level is Expanded Distribution, which syndicates your listings to 20 partners. This is definitely a step up from basic listings, and all things being equal your domain on Expanded is three times as likely to sell as on Basic.

But the magic is in the third listing level, Premium Distribution. These domains also show up when people search for domains at Network Solutions and Register.com. More importantly, customers are able to buy the domains directly at those registrars and instantly get the domain in their account.

Domains listed in Premium Distribution have 18x the sales velocity of domains in Basic Distribution.

So let’s assume you have actually priced all of your domains reasonably and categorized them well. Let’s also assume your domains are comparable to NameMedia’s own portfolio and you have as many domains at the company owns. But you list them on Basic. NameMedia is still going to outsell you 18-to-1.

You’re really comparing apples to oranges if you gripe about that.

Now there’s only one advantage NameMedia has to you if you actually use the Premium level and all other factors are kept constant: NameMedia’s own domains are syndicated through the GoDaddy registration path. That is not currently an option for its customers (although you can do that directly with GoDaddy).

But isn’t there a salesperson conflict of interest?

This is a fair question. Wouldn’t NameMedia’s phone sales reps have an incentive to sell the company’s own domains rather than yours?

The answer is yes, only if you don’t price your domains correctly and list them at the Premium level.

Sales reps make the same commission selling one of your names as one of NameMedia’s. But let’s put yourself in a sales rep’s shoes.

Phone rings. Person is interested in two domains, one of which is a customer domain and one is the company’s own domain. I can quote the buyer a price on the NameMedia domain and sell it to them instantly, which is a big advantage for me as a salesperson. If the AfternicDLS customer has priced the domain, I can quote the price and sell it instantly only if it is priced and listed at Premium level.

Now the customer starts to bargain. Both domains are priced at $3,000 and the seller wants to spend $2,000. For the NameMedia domain I can run down the hall to my sales manager and see if he will let it go for $2,000.

I can’t do that with the client’s domain. Or can I? Actually, yes. If the client put a floor price on his listing, I can negotiate directly with the buyer without even contacting the seller.

So, in a nut shell, here’s how to get a NameMedia sales rep to sell your domain on part with its own:

-Price it reasonably
-Add a floor price
-Choose Premium Distribution so they can sell and transfer the domain immediately to the buyer

The bottom line

Have you ever purchased a product at Amazon.com that was sold by a third party? It’s interesting. Amazon actually lists its competitors and their prices next to the product. You can either buy it from Amazon or buy it from a partner and Amazon takes a commission. They don’t discriminate; if a third party seller offers it for less they’ll actually list the competitor above Amazon.com in the purchase options.

It’s the same thing here. If you compare apples to apples, NameMedia will sell the same proportion of your domains as it does its own.

I’ll leave you with one thought: if NameMedia sells so few client domains, why does it spend so much money courting domainers to sell on its system? Surely it should just cut domainers out of the picture and concentrate on selling its own domains. That would save a lot of hassles.

Hmm. I hope the tides never change so much that NameMedia considers doing that. That would be a big loss for domainers.

© DomainNameWire.com 2010.

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Want to Bid on Sex.com? Deposit $1 Million.

Andrew Allemann — Thu, 02 Sep 2010 14:45:41 +0000

Source:Domain Name Wire

If an auction occurs, expect to put your money where your mouth is.

We might never see an auction for Sex.com. But if we do, expect to put up a significant deposit if you wish to bid.

Court documents show that the bankruptcy sales procedure for Sex.com will include three phases.

In the first phase domain broker Sedo will do a worldwide outreach and prequalification of interested parties. The second phase is a negotiation period with qualified parties. The third phase will include further negotiation and, if necessary, a private auction.

This “private sale period” is 90 days long. If it doesn’t result in a sale at a minimum specified price, Sedo will hold a public auction within 30 days of the end of the private sale period.

If a public auction is held, each bidder will need to meet a number of financial requirements and must make a $1 million deposit.

Sedo and the debtors aren’t disclosing what the minimum sales price must be for obvious reasons. That information, along with Sedo’s sales commission, is redacted from court documents.

If you’ve been sitting on the fence about buying the domain (and I know many of my readers have been looking for coins between the couch cushions to come up with some spare cash to buy the domain), you should probably get in touch with Sedo during the private sales period rather than waiting for a public auction.

© DomainNameWire.com 2010.

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Back to My Old Stomping Grounds For a Family Wedding & Research on a GeoDomain Project

Domain Name Journal — Wed, 01 Sep 2010 22:13:05 +0000

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Breaking: Buyers of DomainName.com Registrar Revealed

Frank Michlick — Wed, 01 Sep 2010 18:28:04 +0000

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Richard Kirkendall and Richard Lau photographed by Kamila Sekiewicz at DOMAINfest 2010

As DNN has learned the buyers of the DomainName.com registrar and customer base sold by DomainConsultant, are non other than Richard Lau of DomainManager.com and Richard Kirkendall of NameCheap.com. The two, also known as “The Richards” partnered up on the purchase and are planning to transform the company into a new brand.

Richard Kirkendall told DNN about the purchase: “We’re excited about the acquisition of DomainName.com and plan to launch a premium registrar geared towards domainers and business. It will operate as separate brand from Namecheap. With all the features: dns, whois privacy, webhosting, SSL at extremely competitive pricing.”

According to information provided by the company NameCheap now has 1,5 million names under management for their clients. DomainManager provides free DNS for over 53,000 domains according to Zone File records.

(c) 2010 DomainNameNews.com

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