NamesCon 2016 is already at 350+ attendees, and Jodi Chamberlain, Richard Lau and I are already working on NamesCon’s third year schedule and events.
The agenda is filling up, and we’re accepting speaker and session submissions at speakers2016 _at_ namescon.vegas – so submit your ideas, pitches, and session concepts.
Register today for NamesCon 2016 to view the agenda as it fills up!
Before the 2011 Super Bowl Godaddy had been making a big push in the aftermarket with their premium listings. Unfortunately, for various reasons Godaddy did not include their Premium Listings in search results during the 2011 Super Bowl ad drive. This meant that a user that was driven to the Godaddy site from the Super Bowl ad would not be able to see any of the Premium Listings in their search results, even for the exact-match domain. Normally with a Premium Listing, an exact-match search for that domain displays the domain name as for sale and the price (see image at bottom)
DNN talked with Paul Nicks, head of Godaddy’s aftermarket, during the recent DomainFest in Santa Monica. Nicks confirmed with us that the technical issues that prevented these aftermarket domain names from being listed last year had been addressed and that they are prepared for that traffic surge.
It’s exciting to think that the exposure Godaddy receives from their Super Bowl ads could actually lead to an individual making a sale through the aftermarket. If you like the possibilities of being able to say “I sold my domain during the Super Bowl”, you’ve got about 24 hours to put your listings in to the Premium Listings before tomorrow’s big game.
(c) 2011 DomainNameNews.com (5)
DomainTools is giving away a free Reverse Whois Report for up to $99 to a winner in a giveaway they launched recently. In order to enter, visit their site to send an email to Santa before January 2nd, 2011.
DNN just learned that Godaddy has once again made some changes for the better with their domain auction platform. Godaddy auctions now pay out in 5 days if the domain name is registered at Godaddy and sold through their auction system. Domains registered at other registrars and sold through the auction platform still are paid out after 20 days.
A representative from Godaddy informed us that streamlining some other policies with regards to the Premium Listings is in the works. Hopefully we’ll see faster payments in that sales channel as well. Currently it takes 45 days after the end of the month to receive payment. This means if you sold a domain on November 1st you could wait up until January 15th to receive payment. Much of this is delay is due to the nature of selling a high price domain and accepting credit cards. Godaddy must wait a certain time period to prevent fraud or chargebacks on these purchases, but the difference between auction payouts (5-20 days) and Premium Listing (45-75 days) payout times has us a bit baffled.
Premium Listings have also gone back to 30% commission, having been at 20% for the month of August and September. These rates need to be consistent and not changing all the time and the payments need to be expedited as fast as possible.
(c) 2011 DomainNameNews.com (7)
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At the beginning of August, Goddaddy lowered it’s Premium Listings from 30% commission to 20%. The company informed DNN today that they will be extending this offer through to the end of September.
Godaddy’s Premium Listings are a popular way for some domain name investors to sell their “fixed price” inventory of domains through Godaddy.com. One of the biggest benefits of Premium Listings is that domains listed with the service show up for sale when a user searches from the Godaddy home page.
Godaddy users who currently have their names listed as Premium Listings should verify that their names are listed at this reduced rate by logging in to the Godaddy control panel and navigating to the Premium Listings area. DNW details a way to do a bulk change to your listings in order to take advantage of this promotion.
After CO Internet, the operator of the .CO registry recently announced that their renewal rate was about 66% at the end of July and “expect to see somewhere in the nature of 68-69% renewal rates for July once all late renewals are totaled“. The first drop catching providers have now added the ability to go after expiring .CO domain names, with NameJet being the latest company to add the ccTLD. NameJet is also featuring pre-release .CO names from their partner registrars, such as propertytaxes.co and 204.co.
As far as we here at DNN know, .CO backorders are currently available via Hexonet, Aftermarket.pl and Namejet. Did we miss anyone? Let us know in the comments. Are you planning to backorder any?
Godaddy launched a domain name market analysis section on their site today which touts the claim that they are selling more domain names at auction than industry veteran Sedo.com.
According to Godaddy :
The sheer volume of sales is likely due to the fact that Godaddy is one of the largest domain registrars that auctions off domain names that are expiring from it’s user base and Sedo is not. The comparison is a bit apples to oranges, yet the numbers are stunning. Namejet.com might be a better company to compare Godaddy with. Namejet auctions many registrar deletions at a starting price of $69 compared to Godaddy’s $10 starting price. It would be interesting to compare those numbers and we invite Namejet to jump in to this competition. 🙂
The data on the site also shows some interesting numbers about the amount of domains that are sold Buy it Now, Offer/Counter-offer and Auction. Again, the numbers are likely skewed with the Auction numbers receiving more volume because of the deleting names that Godaddy auctions. The Buy Now number is the one that is impressive. It would be great to see these numbers made a little more granular to know how many of those auctions were deleting/expired domains vs actual sellers and how many of the Buy It Now were Premium Listing names sold from home page searches.
The launch of this new section of the Godaddy site and the recent lowering of commissions seems to be a clear indicator that Godaddy is aggressively going after the domain aftermarket business. Kudos to Godaddy for sharing this data.